ABSTRACT
This study is aimed at analyzing
the Key in Effective Public Relation on workers performance in an
organization using Daar Communication Gariki Enugu as the case study. In every
organization, activities revolve around two major groups, the employer and the
employee, therefore co-operation is necessary if the organization must realize
its corporate goals. Taking into account the aim of this study which is to look
into the isssues in effective public relation on workers
performance in an organization, you will see that serious and proper
examination of the existing literature on this topic has been assessed. The
review of this topic will be based on the issues in the research question which
are below. The data collection was form both primary and secondary sources.
Analysis of the data was done using tables, percentages and statistical
distribution. The researcher suggest that for an effective relation to be
maintained the employees must be properly motivated, communication gap should
be bridged, workers should participate in decision making, and salaries must be
paid as and when due.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
DAAR Communication is a private
independent Africa Communication Outfit based in Enugu, DAAR Communication was
incorporated in Nigeria in August 1988. It boasts of a successful background in
the closely related fields of printing and publishing. DAAR launched its
broadcast Service in 1994 with the promotion of Nigeria’s first private
independent radio station Ray power 100.5 fm.
The second channel Ray power 2 106.5
fm commenced formal operation in April 1999. Before then, DAAR Communication
had launched a 24 hour global television service with the call sign Africa
Independent Television (AIT) with thematic philosophy that is geared towards
the promotion of Africa values and traditional of black people across the
world.
In the last quarter of 1999 DAAR
Communication lunched into the information super highway with the commencement
of the DAAR Broadband internet services with capacity for Voice, Internet
across, video conference, data, telephone and other multimedia capabilities.
DAAR Internet service complete the circle of DAAR Communication Limited
communication. Coverage strategy, DAAR Communication limited with a staff of
about 600 people in Africa, Europe, and the United States is worth about 3.5
Billion Naira.
In line with the global trend of the
new information age which has achieved a convergence of broadcasting and
telecommunication DAAR communication has fully installed and integrated
equipment using its international satellite gateway system capable of handling
voice, data and video telecommunication to virtually every country in the
world.
Technological innovation in digit and
fiber optic networks and other areas of communication and broadcasting
transmission will redefine the total nature and system of communication in the
new millennium. The synergy of voice data and video in an area of intense
technological revision.
In appreciation of the fact that the
synergetic contribution of computer, telephone, fibre optic and video will open
a chapter in revenue generation across multi industry frontier in the twenty
first century, DAAR communication Limited has property positioned itself by
installing equipment and facilities capable of handling voice, a data and video
telecommunication globally.
DAAR Communication did not start
broadcast operation until 1990, six years after incorporation. This was due to
legislative restriction in Nigeria broadcast sector. It was until August 24,
1992 about 50 years after the advert of broadcasting in Nigeria that the
government promulgated decree No.38, which deregulated the ownership of the
electronic media in the country.
Following this piece of legislation,
which ushered in a new era of private ownership of radio and television
stations, DAAR Communication applied for Radio, television and direct
broadcasting by satellite license. The license was subsequently granted. It
began full commercial broadcast operation on September 1, 1994 on its high
profile radio channel with the cell sign, Ray Power 100.5 the first private
independent radio station in the Federal Republic of Nigeria.
Nolte (1974), one of the legendary
public relation consultant and other said, “That are two requirements for
success in the field of public relations. First, the person must have an
agreeable, likeable personality.” Secondly the person must be able to
communicate. The most charming personable, friendly person in the world will be
a complete failure if he cannot communicate. The ablest communication will be a
flop if he has a negative personality.
The beginning of human communication
through artificial channels i.e not vocalization or gesture, goes back to
ancient care painting, drawn maps and writing. In the last century, a
revolution in telecommunication has greatly altered communication by providing
new media for a long distance communication.
The great transmitter the way radio broadcast occurred in July 25th,
1920 and led to common communication via analogue and digital media.
Analog telecommunication include
traditional telephone radio and television broadcast
Digital telecommunication and computer
network.
1.2 STATEMENT OF THE PROBLEM
The environmental of managing may
differ between large and small business, between business and other kinds of
organized enterprises and between differing cultures in areas of economic and
social development.
The researcher therefore believes
that managerial functions are basically the same but at various degree of
performance. The researcher wants to examine how effective communication holds
the key to improved managerial performance. Individuals with little or no
qualifications find themselves holding managerial positions in a company. This
lack of a competence leads to wrong decision making especially when
subordinates are not consulted. Organizations also have some complicated chain
of command, difficult and most times the chain of command is not strictly
adhered to, the company as such have overlapping authorities and
responsibilities as subordinates become accountable to more than one superior.
Also most companies lack
intra-communication facilities like intercoms and memos. This leads to
ignorance on the part of the subordinate, about the aim and the objective of
the company as well as the standard expected of them. This could lead to
liaises-faire attitude to work, which is harmful to the growth and progress of
the company. As a result of all the above problems discussed, the researcher
intends to help such companies by elaborating on how effective communication
can improve their performance.
1.3 RESEARCH QUESTIONS
a. To what extent do communication
increase the quality of employee’s performance?
b. What degree do communication increase
productivity?
c. How can an organization get the best
of managerial performance?
d. How can communication increase the
rate of turnover?
1.4 OBJECTIVES OF THE STUDY
The aims and objectives of the study
is mainly to:
a. Show the use of communication in an
organization
b. Prove to various readers how
communication skills can help individuals to advance in their careers.
c. Also help show the importance of
communication on every aspect of life.
d. To show how effective communication
can increase productivity in an organization.
1.5 SIGNIFICANCE OF THE STUDY
This research will benefit the
researcher as it will broaden her knowledge. It also serves as a means for the
research to compose theoretical knowledge with practical application of
communication application in public relations.
The research will help organization
understand that the life wire of a company is her public relation officer. It
will also enrich other researchers to understanding issues concerning
communication and public relation
1.6 SCOPE OF THE STUDY
This research is limited to the study
of communication being the key thing in public relation using DAAR
Communications Limited as a case Study.
1.7 LIMITATION OF THE STUDY
Every good step in life faces great
challenges and this is no different. The following were some of the limitations
to this study. No Sufficient time for the Project. Limited materials for
efficient compilation of article on this research topic. Limited funds were
also a major barrier to the researcher. Lecture timing also affects project
timing. However, in spite of the above limitations, the researcher was able to
do a good work on the subject matter of the research.
1.8 DEFINITION OF TERMS
Communication:
Is the act of conveying intended meanings from one entity or group to another
through the use of mutually understood signs and semiotic rules.
Vocalization:
It refer to: Speech, communication using the human voice. Vocable, an utterance
that is not considered a word. Speech production, the processes by which spoken
sounds are made.
Telecommunication: is the transmission of signs, signals, messages, words, writings, images
and sounds or intelligence of any nature by wire, radio, optical or other
electromagnetic systems.
Analog: analog
signal, the signal is varied continuously with respect to the information.
Digital: the
information is encoded as a set of discrete values (for example, a set of ones
and zeros).