AIRTIME USAGE AND ON FOOD CONSUMPTION PATTERN OF STUDENTS IN FEDERAL COLLEGE OF AGRICULTURE ISHIAGU, EBONYI STATE


CHAPTER 1
INTRODUCTION
1.1     Background of the study
Communication makes human society and keeps it alive through shared interactions. It promotes peace and stability through effective resolution of conflicts. It facilitates development in every sphere of living through shared discoveries, experimentation and intellectual stimulation (Adewale et al., 2009). Communication promotes better understanding between the rulers and the ruled. This is the reason why the government of every nation, international organizations and other agencies place emphasis in development communication. The world is fast becoming a global village and a necessary tool for this process is communication, of which, telecommunication is a key player. The quantum development in the telecommunications industry all over the world is very rapid, as one innovation replaces another in matter of weeks. A major breakthrough is the wireless telephone system, which comes in either fixed wireless telephone lines on the Global System of Mobile communications (GSM). Communication no doubt, is a major driver of any economy. Emerging trends in socio-economic growth shows a high premium been placed on information and communication technology (ICT) by homes, organizations, and nations (Deflbur, 2004). Nigeria is not left out in this race for rapid development as the nation’s economy has been subjected to years of economic reversal via mismanagement and bad leadership. The Nigerian Telecommunications sector was grossly underdeveloped before the sector was allowed to experience a boom via, deregulation that gave way to individual participation. These licenses allowed Private Telephone Operators (PTOs), to roll out both fixed and wireless telephone lines, and analogue mobile phones (NCC, 2003). The deregulation policy of government as introduced in 1992, resulted in the deregulation policy of the telecommunication sector, with decree 75 of 1992 (as amended by Decree 30 of 1998) which established National Communications Commission (NCC) which facilitates entry into markets for telecommunications services process applications and gives licenses to private communication companies and regulates their operations in the country. The deregulation of telecommunication led to the emergence of private communication companies that provide Global System of Mobile communications (GSM) services to the people. Some of the companies that provides communication services include; Mobile Telecommunication Network (MTN), Zain, Globacom, Etisalat etc. These communication companies have subscribers running into millions including civil servants, business people, students, military and paramilitary and other people from all walks of life (Agba, 2001). The introduction of GSM has revolutionalized the communication industry in Nigeria and the world over. Both the poor and the rich now use telephone in the contemporary day. Its benefits include; accessibility, cost effectiveness, portability, employment generation, entertainment, instant delivery of messages, various business transactions, national development and many others (Adewale et al.,2009). (Okoro and Barikai, 2006) said that all the problems inherent with the use of telephone before the advent of GSM have become a thing of the past. (Agba, 2001) opined that the GSM have become the fastest growing communication system in the world.
Food is an integral part of daily life; eating for many people is more than just survival, eating becomes social and cultural (Carson, 2002). There are many limitations on eating habits, for college students two of the main limitations are time and money. College students have busy lives and often must balance many different activities and responsibilities; in addition, many college students are on a limited income, severely impacting their feeding pattern (Mishel et al., 2009). Poor eating habits is a major public health concern among young adults who experienced transition into university life, during which, they are exposed to stress and lack of time. These factors pose a barrier against adoption of healthy behaviors, such as poor eating habits and substance abuse. Although these behaviors of students are considered temporary, as part of university life; unhealthy habits picked up at this age generally persist in older adult life. Environmental factors also contribute to adoption of unhealthy feeding pattern or eating habits among university students (Anderson et al., 2003). The mushrooming of shopping malls, convenience stores, vending machines and fast food outlets have created an alarming situation for young adults to practice unhealthy eating habits. There are many factors like cost of food, knowledge of food, time of food preparation, and culture that contribute to the differences in feeding pattern. Feeding pattern among college students are also impacted by these same factors (Bandura, 2003). Some of these factors may even be multiplied given the life of many college students. Rapid changes in physical growth and psychosocial development have placed students as nutritionally vulnerable groups with poor eating habits that fails to meet dietary requirements. Some common unhealthy eating patterns among young adults included meal skipping, eating away from home, snacking and fast food consumption (Birch, 2001). University students tend to make their own food choices based on cost of food and availability of fast food.  Change in feeding pattern can be as a result of changes in physical exercise, stress, alcohol consumption, smoking and college lifestyle which make college students more vulnerable to circumstances risky to their health. Poor feeding habit is a major public health concern among college students who experience transition into university life, during which they are exposed to stress and lack of time. (Kurubaran et al., 2001) stressed that college students adopt unhealthy eating habits mainly because of reduced affordability and accessibility of healthy diet on the premises and the presence of an abundance of surrounding fast food outlets. Among many factors which have impact on the food consumption patterns of young people is the school environment in which students spend most of their time. College presents an environment that has been characterized by unhealthy dietary patterns and reduced physical activity which places students at a greater risk of weight gain. Feeding is an important factor to be considered in our everyday life especially for a Nigerian undergraduate. But unfortunately, this has been neglected because students seem to put first (prioritizing) expenses for their (android) phones, thereby allocating a lot of money to that. Students spend a lot of money in recharge cards for calls and data (for browsing and chatting online) (Lee et al., 2000). Poor eating habit is an important public health issue that has large health and economic implications. Many food preferences are established early, but because students make more and more independent eating decisions which is based on how they can afford it, the transition to independent living during the university days is an important event (Adu, et al., 2009). To study the phenomenon of food selection, the heath belief model was applied to predict the likelihood of healthy food consumption pattern among university students especially in Federal College of Agriculture Ishiagu. Hence, this study will be to evaluate the food consumption pattern of students in Federal College of Agriculture Ishiagu, Ebonyi State, Nigeria.
1.2     Statement of the Problem
Information dissemination between and within some geographical environment were carried out loosely by the use of automobiles in Nigeria despite the fact that Nigerian Telecommunications Limited (NITEL) was in operation before the year 2001. This was because, NITEL served the affluent in the society; hence their services were not within the reach of the poor. It was so bad that customers pay money in advance (for several months) to acquire telephone lines and customers had to follow NITEL officially round the town at times for a whole day to get their telephone lines repaired. Prior to the introduction of Global System of Mobile Communication (GSM), students spent their income/pocket money/upkeep allowances on items like food, clothing, academic exercises, social activities etc. But the introduction of mobile phones, has added up to the unending list of students’ expenditure items i.e. expenditure on purchase of phones, recharge cards, internet facilities and subscriptions such as modems, mobile phone charges etc. at the expense of their feeding/upkeep money. Intuitively, from the foregoing trend of GSM introduction in Nigeria, one is likely to imagine ways through which the introduction of GSM services has affected the students’ expenditure pattern.
1.3     Objectives of the Study
The broad objective of this study is to evaluate airtime usage and its effect on the feeding pattern of students in Federal College of Agriculture, Ishiagu (FCAI).
1.3.1  Specific objectives
The specific objectives of the study are to:
       i.            Identify the airtime usage rate of students in the study area.
     ii.            Identify the effect Mobile phone and airtime usage on the feeding pattern of students in Federal College of Agriculture, Ishiagu.
  iii.            Identify possible alternatives for high expenditure towards airtime.
  iv.            Evaluate ways to improve the feeding pattern of students in Federal College of Agriculture, Ishiagu.
1.4     Research questions
       i.            Does airtime usage really affect the feeding pattern of students in FCAI?
     ii.            What is the extent of damage done by mobile phone generally and airtime usage specifically on the feeding pattern of students in the study area?
  iii.            What is the airtime usage rate of FCAI students?
1.5     Significance of the study
This study will reveal the effect of airtime usage on the feeding pattern of students generally and Federal College of Agriculture, Ishiagu specifically.
It will show the rate of airtime usage by students in FCAI in comparison with their feeding pattern.
The finding of this study will also be valuable to researchers and scholars, as it will form a basis for further research. Further, this study may contribute to the pool of knowledge concerning airtime usage and effect on the feeding pattern of students in Nigeria generally and Federal College of Agriculture, Ishiagu specifically and therefore contribute to academic reference materials.



1.6     Scope of the study
This proposal on the rate of airtime usage and its effect on the feeding pattern of students will be focused on only Higher National Diploma (HND) students of Federal College of Agriculture Ishiagu, Ebonyi State.


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