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THE IMPACT OF ACCOUNTING RATIO IN DECISION MAKING ( A CASE STUDY OF NIGERIA BREWERIES PLC ENUGU)

Abstract
This write up examine various theoretical views about“Impact of Accounting Ratio in Decision Making. It identifies the importance of ratio analysis, its limitation and how it can be effectively utilized in Decision Making. It is the aim of any business firm tries to channel their efforts towards bringing the above aim into reality. However, this aim of profit optimization cannot be achieved in isolation. That is without regards to a means discovering weak points and strength in order take action immediately. One of the strategies of performance evaluation is ratio analysis. The ratio analysis technique evaluates the performance of business firms based on information contained in their financial statement. Ratio analysis enables mangers to ascertain the effectiveness and efficiency of operation as regards the management of the assets entrusted in their care. In carrying out those researches, five chapters were developed, the background of the study, literature review and the collection, selection and tested the data and summary, conclusion and recommendations on the way of improvement. In conclusion ratio analysis was proved to be an important tool and guide to effective asset management of an organization....




TABLE OF CONTENT
Title page
Dedication
Acknowledgement
Abstract
Table of content
Chapter One
1.0      Introduction
1.1 Background of the Study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Statement of hypothesis
1.6 Significance of the study
1.7 Scope of the study
1.8 Limitation of the study
1.9 Definition of terms

CHAPTER TWO
2.0 Literature review
2.1 Brief history of
2.2 ratio analysis overview
Uses of ratio analysis
Various asset related ratio
Profitability ratio
Liquidity ratio
Activity ratio
Ownership ratios
Growth ratio
Limitations of evaluating ratios
Summary

CHAPTER THREE
3.0      Research design and methodology
3.1 Research design
3.2 Sources/methods of data collection
3.3 Population and sample size
3.4 Sample technique
3.5 Validity and reliability of measuring
3.6 Method of data analysis

CHAPTER FOUR
4.1 Presentation and analysis
4.2 Analysis of data
4.3 Interpretation of result

CHAPTER FIVE
5.0 Summary of findings, conclusion and recommendation
5.1 Summary of findings
5.2 Conclusions
5.3 Recommendation
Bibliography
Questionnaires
Appendix 1
 



CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND
The business environment is very dynamic and competitive. As a result of this fact, manager of business organization strive to explored, various ways to enabling them to meet up with the capriciousness of the contemporary business would also surmount the devastating competitive attack from rival firms in the same industry.
       It is known fact that the primary objective of every business entity is to produce and to distribute goods and services with a view of ensuring profit. According to Bill (1984:360) while project is not the only goal of any business activity, in spite of the fact profitability does not exist in a vacuum.   It is the result of the adoption of effective and efficient mode of operation of an adequate planning and control term. The control function of management enables a firm to evaluate enables rational decision to made and corrective actions taken.
       Decision making and management are almost synonymous. According KOTZ and Weihrich (1994-1999) management at times see decision making as their central job because they must constantly choose what is to be done and when, where and occasional even how it  will be done.
       Despite this fact, there is frequency, a problem as to what information to search for decision making purpose, an important source of information is aim at communicating to the parties concerned with the business organization about the effectiveness of the use of investment in the business and show low efficient the management is in its activities. Techniques of analysis enable the accounting users to make useful decision and interpretation of management efficiencies.

1.2 STATEMENT OF PROBLEM
       In view of the fact that no business can operate in isolation of accounting, it suffices to note that accounting information plays the role of guardian in business activities. Then what role does accounting ratios play in the business decision making.
       What set back will occur it accounting ratios are inadequately interpreted.
       What is the likely effect of not interpreting financial statement? Lack of adequate interpretation of financial statement using ratio analysis

1.3 OJECTIVES OF THE STUDY
       This research work seeks to find out if such information can be supplied by ratio analysis in essence. The study seeks to:
1.  establish whether ratio analysis serve as guid effective decision making
2.  Establish whether ratio analysis is employed in the management decision.
3.  established whether ratio analysis assist in making good investment decision
4.  Prove whether organization should employ accounting ratio when managing the business.

1.4 RESEARCH QUESTION
       The following research question where formatted to enhance ways and effective collection of data.
A.  What impact does accounting ratio have in determining management efficiency?
B.   Does accounting ratios reveal the strength and weakness of a reporting entity?
C.  To what extent do accounting ratio plays role in investment decision?

1.5 STATEMENT OF HYPOTHESIS
Hypothesis provides an initial point to the flow thought of the research. Basically, the research seeks to verify the truth or reject it, the hypothesis to be tested in this research are:
1. HO: The firm does not adopt ratio analysis in its assets management.
2. HI: Ratio analysis does not facilitate effective assets management of an organization.
3. HI: Ratio analysis is not a good tool for decision making
Hi
Alternative:
HI: The firm adopts ratio analysis in its assets management
HI: Ratio analysis facilities asset management of an organization
HI: Ratio analysis is a good tool for decision making

1.6 SIGNIFICANCE OF THE STUDY
       The study will enlighten the reader, the company, the general public on the impact of accounting ratio in the investment decision. It has the following significance.
1.  To find out the impact of accounting ratio in investment decision.
2.   To know the extent accounting ratio can influence organization decision making.
3.  To highlight the usefulness of accounting ratio in business decision making.
4.  To find out the extent to which accounting ratio analyses have been used in solving financial crisis.
5.  To identify the problems to be encountered when interpreting final accounting of a business entity.

1.7 SCOPE OF THE STUDY
The research will be based on the definition of accounting and interpretations. The ways of ratio presentation and application. It will also highlight on the ratio analysis with a review to show it importance on the business decision making based on the Nigeria Breweries PLC in Enugu, Enugu state.

1.8 LIMITATION OF STUDY
       It is apparent that a study of this kind will often be limited with some short coming. All the same, the problems that limit this course of study range from financial problem, unwillingness of the management to release vital information for fear that it may be used to their determent.




1.9 DEFINITION OF TERMS.
       The following terms in the study are defined as uses in the work.
1.  Accounting Period: - This is a period covered before an organization account can be prepared. It is a period when changes in position are measured. It is also known as accounting years of fiscal year.
2.  Assets: Is a resource control by an entity as result of past event and from which future economic benefit are expected to flow to the entity. Or what the business owns, they could be permanent in nature or non permanent.
3.  Financial Statement: This is a summary of figure and facts from the ledger showing the financial condition of business. It is the final ends of financial accounting.
4.  Management: This is a process of organizing and controlling human activities directed toward specific ends or objective i.e. use of source (human and material) to achieve organization goals.
5.  Profit: This is the reward which a entrepreneur or an organization receive from investment. It is the provision of a particular goods or services.
6.  Ratio Analysis: This is the interpretation of the ratio calculated from the financial statement for effective decision making
7.  Turnover: This is the gross earning made by a business over a period of time it is income realized by business in period.


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